Provenance + Freshness + Triangulation + Negative Evidence + Contradictions + Research Gaps.

Likes/Clicks/Compliments ≠ Demand. Commitment and real behavior carry more weight.

Built ≠ Valuable. Delivered ≠ Used. Used ≠ Outcome.

Every important claim must come from evidence or remain a hypothesis.

Lead ≠ Sale. Gross Revenue ≠ Net Contribution. One result ≠ Repeatability.

Every experiment updates what the system should do next instead of restarting from generic advice.